Monday, 25 September 2017

I just received fantastic advice!

I just received the best advice for developing a digital marketing strategy that I had to hop on my blog and rave about these guys:


Not I see why they're known as the "#1 Digital Agency in Brisbane, QLD, Australia"

I work full time and am building my own business on the side, which is extremely challenging. Especially the whole "digital marketing part. Between trying to figure out that and raising two energetic kids, I enjoy any downtime I can muster with bubble baths, regular date nights with J and reflecting about life on this here blog.

Any advice which saves me time means more "mum time", bubble baths and date nights with J! 

It's okay to be a little bit selfish, right? 😉

Friday, 15 September 2017

The Marketing Mystery that is Gen Z

I'm helping a friend with a new project that requires marketing to Gen Z. For those of you that don't know, Gen Z is:
Generation Z is the demographic cohort after the Millennials. There are no precise dates for when Generation Z starts or ends; demographers and researchers typically use mid-1990s to the mid-2000s - Wikipedia
I came across this tweet online, which helped me out a little.
My previous role had me running all different kinds of marketing campaigns, but I feel my skills are a little out of date. Gen Z are on platforms like Snapchat, and I have absolutely no idea how it works! I downloaded the app to my phone and literally couldn't figure out how to even share an image.

Maybe its time for me to upgrade my skills, eh?