SEO Experts Say Google’s New Experiment Could Impact Online Traffic for Businesses

Sydney, New South Wales -

Sydney, Australia - Google recently launched an experiment that could impact the amount of traffic that businesses get from organic and paid searches, for better or worse.

The search engine is testing the power of artificial intelligence (AI) to help people find reliable and condensed information faster in Google search, within a fraction of a second.

E-Web Marketing

Google Search Generative Experience (SGE) is being trialled in more than 120 countries and should roll out in Australia later this year.

As part of the experiment, Google has integrated artificial intelligence into its search engine.

When people search for a topic, AI creates an easy-to-understand summary at the top of the search engine results page. This summary is based on information from multiple websites that feature in a prominent source panel alongside the summary. The experiment also has a conversational element, with Google suggesting follow-up queries to help the user dive deeper into the topic.

Google SGE is expected to make searching easier for consumers, but digital marketing experts speculate about possible downsides for online businesses.

The Google snippet box may answer simple queries so well that internet users don’t need to click on any of the indexed websites, according to Sam Shetty, CEO of Sydney-based SEO agency E-Web Marketing.

“If an internet user finds all the information they need from the Google snippet box, indexed websites may experience a drop in traffic as fewer people click on their site,” Mr Shetty said.

“Having said this, the experiment is in its early stages, so it’s still unclear how Google SGE will impact the online visibility of businesses.”

In fact, Mr Shetty says businesses that have optimised their websites for SEO could actually benefit from higher traffic with Google SGE, especially when influencing leads for in-depth search queries.

“When the experiment launches in Australia, businesses should try to get their website featured in the prominent source panel, because internet users will be inclined to visit those pages for complex queries that an AI-generated snippet cannot comprehensively answer," Mr Shetty said.

"To prepare for the launch of Google SGE, we suggest you prioritise creating engaging and accessible content relevant to your audience's specific needs."

The E-Web Marketing team focuses on creating user-friendly content that appeals to technical search algorithms, to increase the visibility, traffic and engagement of their clients’ websites. As part of their strategy, they generate well-researched content that targets relevant SEO keywords and phrases.

E-Web Marketing recently published an article titled “What is Google SGE?”, which explains what Australian business owners can expect when the experiment launches here.

The article explains whether or not it's safe to trust Google SGE for accurate information. This is particularly important for complex searches related to medical, financial or legal needs. Interested readers will also find a description of the technical features of the experiment, in a way that’s easy to understand for people who lack IT experience.

E-Web Marketing is a full-service digital agency with more than two decades of experience helping businesses to get noticed and thrive online. Their team of experts specialise in using cost-effective strategies such as SEO, paid search and social media marketing. Most of the employees have been working together for six years, on average.

Business owners interested in using E-Web Marketing’s services can contact us or call 1300 792 811.

Tempo Living Launches New House and Land Packages, Offering Modern Living in NSW's Scenic Locales

Tempo Living, a distinguished entity in the real estate realm of New South Wales, Australia, is thrilled to unveil its latest selection of house and land packages, specifically crafted for those yearning for a modern living experience amidst scenic landscapes. These offerings, which cover a range from contemporary to classic facades, are poised to cater to the varied tastes and necessities of prospective homeowners. These packages are ideally situated in coveted locations such as Sydney, the Hunter, Central Coast, and the Illawarra region of NSW, delivering a blend of convenience, opulence, and value.

For further details on our available locations and offerings, please visit their website.

The dedication of Tempo Living to delivering superior quality residences is manifest in their fresh propositions. Every design exemplifies modern open-plan living spaces, kitchens equipped with the latest amenities, capacious bedrooms, indulgent features, and generous storage solutions. The pricing spectrum of these packages, which ranges between $694,900 and $1,320,000, aims to make luxury living attainable for a wider audience.

Prospective purchasers will find Tempo Living’s website exceptionally user-friendly, allowing them to refine their search for house and land packages according to location, bedroom count, bathrooms, garage space, home style, and budget. This innovation streamlines the selection process, enabling buyers to efficiently identify a residence that aligns with their exact prerequisites.

A standout within Tempo Living’s diverse array of house and land packages is the magnificent residence stationed at 121 Storyteller Street, The Gables, Box Hill, with an asking price of $1,319,100. This residence is epitomized as fulfilling every requirement of a burgeoning family, underscoring Tempo Living’s commitment to excellence and an intricate understanding of familial needs.

In expressing their excitement over these new offerings, the Tempo Living Team remarked, "We are elated to showcase our newest series of house and land packages, conceived with contemporary families at the forefront. Each package exemplifies our resolve for excellence, furnishing avant-garde living spaces that negotiate no compromises on comfort or aesthetic. We encourage all to peruse these opportunities and enquire about packages that pique their interest."

To facilitate inquiries about Tempo Living’s house and land packages, the company provides straightforward means to enquire about packages online. Interested parties may contact them via telephone, email, or through an online form to gain further details about these offerings or to arrange a visit.

Client satisfaction remains paramount for Tempo Living, a sentiment echoed in the plethora of positive feedback displayed on their website. The firm is consistently lauded for its professionalism, craftsmanship quality, and stellar customer service.

Beyond detailed listings of packages, Tempo Living avails a plethora of resources for buyers, such as a comprehensive home purchasing guide, insights on building with Tempo Living, among others. This ensures that clients are thoroughly informed and supported throughout their journey to homeownership.

"Deciding on a home ranks among the most pivotal choices an individual can make, and we are dedicated to making this process as effortless and fulfilling as possible," the Tempo Living Team added. "Our novel house and land packages are not merely reflective of contemporary living paradigms but represent an investment in a lifestyle that harmonizes comfort, utility, and beauty."

With a steadfast commitment to both excellence and customer satisfaction, Tempo Living continues to define the benchmark in the house and land package sector. Its latest advancements stand as a testament to the company’s mission to craft homes that enhance life quality and cultivate community spirit.

Opening Roof Specialists Unveil New Range of Pergola Designs to Transform Outdoor Spaces

Opening Roof Specialists, recognized for their unparalleled skills in crafting custom louvre roof pergolas, is thrilled to announce a significant expansion in their Pergola Designs offerings. This development is designed to serve a broader range of clients, including both homeowners and commercial entities seeking outstanding outdoor enhancements that blend practicality with visual appeal. The company deeply commits to creating structures that are not only eye-catching but also sturdy enough to withstand the unpredictable weather patterns in Australia.

The construction of a pergola with Opening Roof Specialists marks the beginning of a remarkable transformation where outdoor areas evolve into fashionable, usable spaces. By adopting high-grade aluminium, known for its durability and rust resistance, the company guarantees the longevity of each pergola design. This focus on quality and endurance lies at the heart of their mission.

A standout feature in their portfolio is the Eclipse Opening Roof system, equipped with slimline louvres that can rotate up to 170°. This system offers supreme control over the amount of light and ventilation, making outdoor areas enjoyable in various weather conditions. With a selection of over 60 colors available, each pergola can be tailored to blend seamlessly with any architectural style, thereby boosting the property’s attractiveness.

Understanding the distinct demands of commercial clients, Opening Roof Specialists extends its services to architects and builders. The aim is to produce Pergola Designs that are visually stunning and fulfill the operational needs of businesses. From the drawing board to the final unveil, the company collaborates tirelessly with all parties involved, making sure every project reflects the client's vision and adheres to industry benchmarks.

“Our Pergola Designs are imagined with the intention of turning outdoor spaces into welcoming, adaptable areas. It goes beyond just looks; our emphasis is on fostering environments that promote interaction with the outdoors, through all seasons," a sales department representative at Opening Roof Specialists shared. "Our philosophy revolves around close client collaboration, guiding them at every step to ensure the end result surpasses their expectations."

To make the customer journey more straightforward, Opening Roof Specialists proposes a no-cost design consultation. During this initial discussion, prospects can share their ideas with an expert, understand the feasibility of their project, and get an initial cost estimate. This process assists in establishing realistic expectations and streamlining project execution.

"With our invitation to Contact Us for a complimentary design consultation, we’re providing an opportunity for individuals to realize the potential of their outdoor areas without any obligations," the company spokesperson further stated. "Our skilled team is ready to answer all inquiries and assist you in making a well-informed decision regarding your pergola project."

Aiming to cater to various financial situations, the company has formed a partnership with Brighte Finance to offer financing options to qualified homeowners. This move highlights Opening Roof Specialists' commitment to making their superior Pergola Designs available to a wider audience.

As Opening Roof Specialists continue to lead in the industry, their dedication to delivering top-notch, customized pergola solutions that improve outdoor living spaces remains strong. For those considering the enhancement of their property with a unique pergola design, visiting the company’s website is the initial step towards achieving their dream. Regardless of the project being residential or commercial, the Opening Roof Specialists team is ready to leverage their extensive experience and creativity, ensuring each pergola stands as a symbol of durability, functionality, and sophistication.

Emerging Branding Strategies for Startups in 2024: Insights from Industry Leaders

In today’s fast-evolving digital landscape, the impact of technology on enhancing conference attendee engagement has been monumental. Insights from industry leaders across various sectors reveal a series of innovative strategies that not only improve participation but also significantly enrich the overall conference experience.

An expert roundup article published by Featured titled "How Does Technology Enhance Attendee Engagement at Conferences?"

How Does Technology Enhance Attendee Engagement at Conferences?

highlights key insights from industry leaders on the evolution of technology in conferences. As these experts implement and observe emerging trends, they emphasize the transformative impact of technologies such as virtual reality, interactive polling, and AI chatbots. These tools not only enrich the attendee experience but also foster a more interactive, engaging, and personalized conference environment, proving essential in the modern digital landscape.

Rubens Basso, Chief Technology Officer at FieldRoutes, discusses how virtual reality (VR) technology creates immersive environments that transform attendee interaction. VR’s unique ability to simulate realistic scenarios offers attendees a dynamic and engaging learning experience that traditional methods cannot match.

Rubens Basso's emphasis on virtual reality's immersive capabilities leads seamlessly into Dominic Zijlstra's focus on interactive polling and real-time feedback.

Dominic, founder of Adaptify AI, emphasizes the importance of interactive polling and real-time feedback. By integrating these technologies into sessions, conferences can convert passive listening into active engagement, ensuring that each participant has a voice and can contribute to the discourse in real time.

Blake Smith, Marketing Manager at ClockOn, explains the streamlined networking that QR codes facilitate. This modern take on information exchange allows attendees to connect effortlessly, ensuring that no valuable contact is lost in the shuffle of traditional networking environments.

Alex Taylor, Head of Marketing at CrownTV, highlights how gamification can inject a layer of fun and competition into conferences. This approach not only makes learning more enjoyable but also encourages greater participation and interaction among attendees, leading to a richer conference experience.

Matthew Montez, Founder of The MBC Group, showcases the use of AI chatbots to provide tailored assistance to conference-goers. This technology enhances the attendee experience by offering personalized support and information, making navigation and participation more seamless.

Will Li, a Hardware Engineer at MOKO Technology, discusses the central role that mobile apps now play in managing conference logistics. These apps consolidate all essential information, allowing attendees to customize their schedules, interact with other participants, and stay updated on conference events with unprecedented ease.

Tracy Davis, Founder & CEO of TRAX Analytics, champions the adoption of touchless and remote participation technologies. These innovations facilitate a global approach to attendance, breaking down geographical barriers and creating a more inclusive environment.

Tristan Harris from Thrive Digital Marketing Agency underscores the significance of interactive elements such as live Q&A sessions, polls, and surveys. These tools are crucial for maintaining a lively and engaging event atmosphere and help tailor future events to better meet the needs of attendees.

The commitment to integrating these advanced technologies reflects a broader trend within the conference industry towards creating more interactive, engaging, and personalized experiences. As we continue to navigate the complexities of digital interaction, the insights provided by these thought leaders are invaluable in guiding the future of conference engagement.

This evolution represents not just a technological shift but also a paradigm shift in how knowledge exchange and networking are facilitated at professional gatherings. By embracing these innovations, conference organizers can ensure that their events remain relevant and valuable in an increasingly digital world.

Proveda Revolutionizes Aged Care with Enhanced Services Tailored to Elderly Needs

Proveda, a leader in comprehensive and specialized care services, has unveiled enhancements to its Aged Care offerings. This initiative aims to provide customized, optimal home care options to assist elderly individuals in preserving their autonomy and enhancing their quality of life within their homes. The improvement of the Aged Care services stems from Proveda's dedication to professional care provision by highly skilled staff, the support of committed volunteers, and the promotion of community ties through the Belong Club.

The enhanced Aged Care services include a broad spectrum of essential supports such as home care packages, dementia advice, clinical care services, and cutting-edge smart home solutions aimed at ensuring a safer living environment for seniors. Proveda's flexible methodology ensures a tailored approach for each person, concentrating on their comprehensive well-being and expanding the support network for a more all-encompassing care experience.

“With our enhanced Aged Care services, we are underlining our commitment to providing the elderly population with support that is both exhaustive and customized to address their unique requirements,” stated a spokesperson for Proveda. “We recognize the significance of sustaining independence and respect at one's own residence, and our team is dedicated to realizing that objective through our personalized care plans and a cadre of proficient professionals.”

Proveda’s commitment to creating an ideal solution for every individual or their family members is apparent in their extensive Aged Care services. By tapping into a network of over 250 providers, Proveda guarantees the right professionals are available to deliver the requisite support. Additionally, the organization employs a ‘Care Circle’ model, which includes an informed team of staff who help the individual explore care options, optimize funding, and assist in seeking additional financial support when necessary.

“Our Aged Care services are driven by the needs and preferences of the people we support, rather than internal staffing constraints or financial motivations,” the spokesperson from Proveda emphasized. “Our goal is to provide our clientele with opportunities for connection, empathy, and comprehensive care that go beyond standard care services. Through initiatives like our informal dementia advice meetings and the Belong Club, we are cultivating a supportive community, not just a service.”

For details on Proveda’s Aged Care services or to explore the wide range of services Proveda offers, individuals are encouraged to visit the organization's website. The Contact Us page offers an easy pathway for interested parties to reach out, pose questions, and initiate the process of securing the care support they or their family members require.

Beyond Aged Care, Proveda also provides assistance in areas such as Disability Care, Mental Health Care, End of Life Care, Specialist Services, and oversees various Community Programs. Each service is imbued with the same ethos of personalization, excellence in care, and community involvement that defines Proveda’s philosophy towards Aged Care.

Scriptly Revolutionizes Online Pet Pharamacy Sector with High Quality Healthcare Products

Scriptly, an Australian pioneer in the online pet pharmacy sector, is redefining the approach to purchasing pet healthcare products. By leveraging the convenience of the internet, Scriptly makes high-quality pet healthcare solutions readily available to pet owners, thereby ensuring their pets' well-being. With an emphasis on notable brands such as Bravecto and Advantage, Scriptly lives up to its reputation for delivering top-quality products.

The company's offerings span a comprehensive range of treatments tailored to address various conditions affecting both dogs and cats. These treatments cover a broad spectrum, including but not limited to, flea and tick control, and worming solutions, ensuring that pets maintain optimal health. For dog owners specifically seeking protection for their pets against fleas and ticks, Scriptly showcases a selection of Bravecto products. This selection can be found at, featuring treatments that cater to the varying needs of different breeds and sizes, facilitating personalized care for each pet.

Moreover, Scriptly is committed to providing a variety of treatment options, as evidenced by its offering of Advantage products for dogs. By visiting, pet owners can explore a variety of Advantage treatments designed to effectively shield pets from pests, thus maintaining their comfort and health.

Mohit Gupta, the CEO of Scriptly, articulates the mission of the company, stating, "At Scriptly, we recognize the vital importance of prompt and efficient pet care. Our initiative to make esteemed brands such as Bravecto and Advantage easily accessible via our online platform is a step towards removing obstacles to maintaining pet health. Our digital pet pharmacy focuses on convenience, enabling pet owners to effortlessly find and purchase the necessary treatments for their pets with little to no hassle."

Scriptly also introduces the ScriptlyPerks membership program, further enhancing the value offered to pet owners. This exclusive initiative offers access to a wealth of discounts and special promotions, highlighting Scriptly’s dedication to affordability in pet care products. Whether it involves savings on regular purchases or the opportunity for members-only specials, the ScriptlyPerks program is indicative of the many ways in which Scriptly supports its clientele.

Gupta comments on this initiative, “The ScriptlyPerks membership program exemplifies our dedication to pet well-being and supporting pet owners. We strive to create a community where affordable pet care products are readily available. This program is among the various channels we employ to reduce the financial burden of pet healthcare.”

Scriptly cements its role as a leading online pet pharmacy through its broad selection of treatments from trusted brands such as Bravecto and Advantage, making pet care essentials easily obtainable for Australian pet owners. The convenience nurtured by streamlines the procurement of pet medications, simplifying the process for consumers. This commitment to a frictionless online shopping experience underscores Scriptly’s focus on pet health and customer satisfaction.

In wrapping up, Scriptly’s extensive line of products, including curated collections of Bravecto and Advantage treatments along with the ScriptlyPerks membership program, solidifies its place as a frontrunner in the online pet pharmacy industry. It embodies a platform where ease, quality, and cost-efficiency meet, ensuring every pet receives the care they need.

EMP Industrial Unveils Latest Range of Yoga Mats Catering to Every Practitioner's Needs

In the realm of yoga, it’s widely recognized that having the ideal equipment is crucial for enriching one’s practice, with the yoga mat being a pivotal component. EMP Industrial has established itself as a leading supplier of premium yoga mats that cater to various yoga practices. They offer an extensive selection of mats, each providing numerous advantages that render them indispensable for anyone seeking to augment their yoga sessions. EMP Industrial enables easy access to its products through a comprehensive online platform, where yoga enthusiasts can effortlessly locate and purchase the perfect yoga mat.

Utilizing a yoga mat can considerably improve one’s yoga practice by offering a stable, non-slip surface. This is essential for preventing injuries, as it furnishes grip and support during various poses. Beyond its practical benefits, a good yoga mat also delineates personal space in a class, fostering a sanctuary-like atmosphere that encourages concentration. Importantly, the act of unrolling a yoga mat can psychologically signal the commencement of a focused and serene practice session.

EMP Industrial's collection encompasses yoga mats designed to meet the individual needs and practices of its customers. This includes eco-friendly mats, travel-friendly options that are easy to transport and store, and mats specifically for children. Their offerings also vary in terms of thickness and materials to guarantee comfort and support during each practice. The full range is available for exploration at

Moreover, to address the evolving requirements of the yoga community, EMP Industrial has recently refreshed its inventory with new products. This encompasses the latest in yoga mats and accessories, which can be perused at These additions ensure practitioners have access to cutting-edge and visually appealing yoga equipment.

A spokesperson from the Customer Care department of EMP Industrial stated, “Recognizing the significant role the right yoga mat plays in one’s practice, we are dedicated to offering a broad spectrum of choices to accommodate any yogi’s preferences. Our objective is to facilitate our customers’ paths to wellness and inner peace through providing superior products that enhance a meaningful and effective yoga experience.”

EMP Industrial is committed to empowering yoga practitioners by offering both quality and variety, simplifying the process of selecting a yoga mat that not only aligns with one's practice but also with one's environmental values. With a focus on customer satisfaction and a diverse product range, EMP Industrial remains a reliable source for yoga mats and accessories.

The Customer Care representative further remarked, “Yoga is intrinsically personal, varying significantly among individuals. By constantly updating our range and introducing new products, we aim to ensure that every yogi, regardless of their experience level, has the necessary tools to support their practice.”

To delve into EMP Industrial’s extensive selection of yoga mats and the latest additions to their product lineup, visit their website at Here, practitioners can uncover an array of yoga products designed to elevate and sustain their practice, contributing to a rewarding yoga journey.