'Made for TikTok' Series to Help Marketers Run Better Ads Campaigns

TikTok has launched a new video tips series called ‘Made for TikTok’. The new series will highlight key lessons from experts, starting with an initial ‘workout program’ series hosted by David Ma.

Australian agency E-Web Marketing is using the series in their staff training to deliver high performing TikTok ads campaigns for clients. The video series is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.

The campaign launch video incorporates all of the workout series clips, showing the new series will explore various aspects of TikTok engagement, including subcultures, comments, co-creation and more.

Each of these elements can also be viewed in isolation on the TikTok for Business profile.

The video lessons themselves are not in-depth, but they do provide ideas on how to understand TikTok more broadly, which advertisers can use to better align their content to key usage behaviors and shifts.

Blake Smith, digital strategist at Australian agency E-Web Marketing, says "TikTok now has 1 billion users and has quickly become the key platform to reach younger consumers. We've identified a good growth opportunity for our clients using TikTok. As we approach the holiday period, businesses should now be mapping out TikTok strategies and implementing a TikTok ads campaign."

TikTok recommends taking 10 minutes to watch the whole series, as it will provide key insights to better manage the app. The company also says that it will publish more 'Made for TikTok' tips videos soon.

To learn more about advertising on TikTok or to launch a TikTok ads campaign contact E-Web Marketing.


SEO for Lawyers Explained by SEO Consultant Blake Smith

Australian search engine optimisation (SEO) consultant Blake Smith recently explained the importance of SEO for lawyers and law firms.

Blake recently contributed to an article by legalsites titled "Blogging For Lawyers (2021 Starter Guide)" to provide expert insight into how ranking high in search engines is a huge benefit to lawyers looking to attract high-quality client leads, boost their website’s traffic and increase referrals.

Blake says SEO is good for lawyers to gain credibility in their industry. "SEO helps you improve your authority and credibility as a trusted source. Google and other search engines are doing their best to showcase credible sources in the search results, too. So when people search for legal services over the Internet, they are more likely to trust the law firms that appear on the first page of their search results."

"I encourage my law firm clients to stop worrying about publishing short articles every week. Many lawyers say they need 2 articles a month based on an ‘imaginary’ deadline they’ve set themselves. For SEO purposes I recommend going more in-depth with articles that explore a topic in detail," says Blake.

Reeva from Cutting Edge Digital agrees with this sentiment, saying, "You don’t have to write over 2,000 words to rank. This just isn’t true. Shorter content can rank as long as it’s well-written, and is relevant to the keyword phrase you want to rank for."

Data from Search Engine Journal shows that typically longer content ranks better, but SEO experts argue that is because long-form articles usually get more backlinks. The data shows that longer content usually receives more links. Backlinks are one of the ways that search engines judge the quality of a webpage.

Data on ideal blog post length for seo by search engine journal

A 2017 study by Accuranker also found the legal niche to be the most competitive when it comes to SEO. The study examined 111,000 local keywords for the three largest US cities – Los Angeles, New York, and Chicago. The data showed that legal keywords have the lowest number of search engine results without local map packs. Combine this with the fact that the industry has high cost per click keywords in search advertising and the outcome is a very competitive industry.


For lawyers and law firms looking to generate more clients, get in touch with SEO consultant Blake Smith to start an SEO campaign and generate more organic traffic.

E-Web Marketing CEO on TikTok Advertising in Australia and its New Features

Advertisers in Australia can now look forward to enhanced features in TikTok ads. TikTok recently presented its new plan to ramp up advertiser investment in its social media advertising platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad formats.

The new ad formats range from clickable stickers to “Choose Your Own Adventure" type ads, “super likes” and more.

The additions, the company says, will make TikTok’s advertising more interactive and creative, much like the TikTok experience itself.

The company demonstrated its new additions at an online conference aimed at the advertising and marketing community.

TikTok also announced several new e-commerce partnerships beyond its pilot partner Shopify to make online shopping a more native experience, with the ability for users to go from product discovery to checkout without leaving the app. It noted it’s making live shopping available to brands and offered several ad products made just for e-commerce brands. And, in some markets, TikTok is offering to take on the responsibilities of shipping and fulfillment, as well.

Meanwhile, TikTok’s broader ads business is getting a jolt with the launch of several new products designed with the goal of making TikTok better differentiated from other social media rivals.

On this front, TikTok introduced a new product called “instant page,” which is a quick-loading landing page that the company claims will load 11 times faster than a typical mobile website. This allows a user who clicks through on an ad to be immediately taken to a page where they’ll be able to see more information from the brand, watch more videos and swipe through other content — all without leaving the TikTok app. This could compete with Instagram’s Link Sticker which recently stepped in to replace the swipe-up gesture in its app.

“All these solutions are a part of our goal to enable advertisers to create the most engaging ads in ways that taps into their creativity and fun that exists on the platform,” said Jaclyn Fitzpatrick, TikTok Product Strategist, Global Business Marketing, when introducing the new lineup.

Of course, performance and measurement capabilities are just as important to marketers as the ad creatives themselves. To address these concerns, the company touted its TikTok Ad Manager, editing suite, trends and insights, and other new tools for buying, scaling and analyzing their campaigns. It launched a new buying type called Reach & Frequency, which allows advertisers to target a higher volume of users through extended reach, or get more impressions with the same number of users by opting into a higher frequency for their ad placements.

TikTok also made a commitment to brand safety — an issue that’s plagued YouTube in the past — with the launch of a proprietary brand safety inventory filter.

The solution leverages machine learning technology to classify a video’s risk based on the video’s content, text, audio and more, so advertisers can make decisions about which kind of inventory they want to run adjacent to, the company explained. TikTok says the new filter is aligned with the Global Alliance for Responsible Media (GARM)’s industry framework and it partnered with Integrate Ad Science (IAS), Zefr and OpenSlate to help it to ensure ads run next to brand-safe content.

E-Web Marketing CEO Sam Shetty sees the benefits of the new TikTok ads options. "We feel that TikTok is saying to advertisers that they should be considered not only because of its huge global audience, but also because of the advertising options available on their platform."

To date, marketers haven’t dedicated as much budget for TikTok compared to other major platforms, like Facebook and Instagram. But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion.

Social network ad revenues by Company. Image Credits: eMarketer


To learn more about advertising on TikTok or to launch a TikTok ads campaign contact E-Web Marketing via ewebmarketing.com.au.

Google Explains How to Approach Small Business SEO

Google’s John Mueller recently explained how small business SEO is shifting during the Google Search Central SEO office-hours hangout recorded on October 8, 2021. In the show Mr Mueller explains how industry experts can adapt to keep up with their needs.

Mueller says, "Much of the content on the web aimed at helping small businesses is based on an “old school” way of doing things."

A viewer of the show wrote in for more information, as they just started to learn SEO in preparation for the launch of a small business website. They ask Mueller for some guidance in this area, which leads to him commenting on the old school nature of the advice they’re likely to find online.

In response to the question, Mueller says there’s many helpful SEO starter guides published on the web by industry experts, but some of them are too technical for beginners.

“The tricky part with all of these starter guides, at least the ones that I’ve seen, is they’re often based on an almost old school model of websites where you create HTML pages.

"For the most part, small businesses when they go online they don’t create HTML pages anymore they go into WordPress, or into Wix, or into any of the other common hosting platforms, and they create their pages by putting text in, and dragging images in, and all of these things.

"And they don’t really realize that in the back there’s actually an HTML page.”

While many guides on SEO for small businesses talk about writing HTML code to adjust title elements, small business SEO is primarily filling in fields.

“So sometimes when you go through these starter guides it can feel very technical, and not really map to what you’re actually doing when you’re creating these web pages.

"Because when we talk about title elements, for example, you don’t look at the HTML anymore and try to tweak that. But rather you try to find the field in whatever hosting system that you have and think about what you need to put there.

"So that’s something where I think, over time, things will probably shift a bit to cover that area a little bit better.”

Stefan Novic, consultant at small business marketing company Digital Burst, agrees. "I think many small business owners are using tools to market their business. They're not concerned with HTML or coding - they are simply taking their business online. SEO for small businesses should be focused on making the online experience for their customers as good as possible."


To learn more about small business SEO visit digitalburst.com.au/seo-for-small-business

Australians' Tax Deadline is November 1, $1100 Fines Apply for Missing Deadline

November 1 is the last day Australians can enter their 2020-21 tax return without risking a fine from the Australian Taxation Office (ATO), with the potential $222 ‘failure to lodge’ penalty growing the later the submission occurs.

ATO assistant commissioner Tim Loh said late lodgement fines are usually reserved for those who owe money, and not the 80 percent of people who receive a tax refund.

The final deadline for self-submitted tax returns is October 31, so get in quick. (ATO)

“There’s a four in five chance you’ll be getting a refund anyway, so the odds are better than backing a Melbourne Cup winner,” he said. “The longer you wait, the chances are you’re missing out on a refund. And if you’re receiving childcare support, CCS or the family tax benefit, you’re required to do it so you get those benefits.”

Mr Loh warns those relying on work-related car use, accommodation, and travel to boost their tax return cold be in for a nasty surprise, with the ATO reportedly cracking down on these claims.

CPA Australia senior manager of tax policy Elinor Kasapidis said those who need more time to complete their tax return should engage a tax agent before November 1.

“Don’t rush through your tax return as this may lead to mistakes,” she said.

“Remember, you can cut your own hair, but you’ll get a better result if you see a professional. It’s the same with completing your tax return.

“If you see a tax agent, you can be confident you’re paying the right amount of tax and getting the maximum refund you’re entitled to.”

The penalties for failing to lodge one's own return or become a client of a registered tax agent by the due date can also accumulate over time.

"You become immediately liable for a $222 penalty if you do not lodge by November 2 in this instance. That $222 penalty increases by a further $222 for every 28 days you continue to be late," said Mark Chapman, Director of Tax Communications at H&R Block.

"It can potentially go all the way up to five times $220 or $1110. That's the maximum penalty you can get if you continue to not lodge your tax," said Mr Chapman.

EW Partners is an Ascot Vale accounting firm ready to help Australians with their tax returns. To learn more about tax consulting and tax returns in Melbourne visit ewpartners.com.au/tax-consulting/

Strathmore Neighbourhood Project Deemed a Success by Locals

The Strathmore Neighbourhood Project has helped revitalise the popular Woodland Street trader strip and encourage the residents to experience their local community, announces Moonee Valley City Council.

The project has included the delivery of a parklet, street beautification works, and a mobile library service over the past 18 months, something Moonee Valley Mayor, Cr Cam Nation says is a key part of Council’s long-term MV2040 vision for 20-minute neighbourhoods.

“These significant works and activations in Woodland Street not only add to the overall streetscape but encourage locals to visit and utilise services in their own neighbourhood,” Mayor Nation said. “The Library on the Move is one of many Community Lounge initiatives. The mobile library will be a huge win not only for the Strathmore community, but for all neighbourhoods within the City, making it easier for them to access a range of library books, resources, programs and events.”

The project has also been complemented by a COVID-19 Recovery Arts Initiative with artists Yuria Okamura and Jack Rowland creating a series of site responsive artworks along Woodland Street. The public art project was funded through the State Government’s Working for Victoria initiative.

The project and activations aim to support the Woodland Street trader strip, encouraging the community to live and shop local during the pandemic and beyond.

“These are real examples of how art is used to support recovery, how we deliver commitments within MV2040 in ‘Beautiful and Thriving’, and more importantly, how we’re creating a healthy city” Mayor Nation said. “As part of MV2040, our aim is to have a thriving city with the vision of having diverse arts projects available to community members of all ages throughout our neighbourhoods.”

A spokesperson for Accountant Moonee Valley said, "The Strathmore Neighbourhood Project has helped revitalise the area, and I suspect it will have a positive economic impact on local businesses in Strathmore and the city of Moonee Valley."

Council has been delivering the Strathmore Neighbourhood Project as part of State Government funding from the Department of Jobs Precincts and Regions, and the Department of Environment, Land, Water and Planning.

Arthur Murray Crows Nest Welcomes Dancers Back to the Dance Floor

Sydney - Arthur Murray Crows Nest have reopened their doors as per the NSW guidelines and are ready to welcome dancers on the dance floor once again.

Arthur Murray Crows Nest is one of the founding studios for Arthur Murray in Australia, being established in 1968 by the Australasian Chairman Nicholas Romano. They have been teaching the Lower and Upper North Shore of Sydney how to dance for over 50 years. They offer classes in a wide range of dance forms, including: Ballroom, Latin, Waltz, Tango, Salsa, Swing, Rumba, Mambo and much more.

Throughout its long history, dance has offered a multitude of benefits to both physical and mental health. The topic of mental health has been especially relevant in current times, as the world deals with the ongoing COVID-19 pandemic and the mental health crisis which many people are facing due to repeated lockdowns, loss of employment and being apart from loved ones. As NSW starts to open up again after over 100 days in lockdown, people are eager to return to their regular routines and experience new things.

Dance classes are a great way to shake off all the heavy emotion from the past year and a half, and have some fun.

Some of the many proven benefits of dance include improved posture and flexibility, increased energy levels, improved muscular strength and motor fitness, improved muscle tone, better coordination and agility, increased confidence and self-esteem, improved mood, and reduced stress and anxiety levels. Dancing is also a great way to make new friends and to feel part of a community.

Researchers have stated that mood-improving chemicals are released within the body when a person is dancing. According to The Arts in Psychotherapy, when unleashed, these chemicals help improve a person’s mental state. A study carried out by the University of Hertfordshire Psychology Professor Peter Lovatt showed that the happiness levels experienced while dancing are still increased one week after the last dance.

As October is also Mental Health Month, there is no better time to take care of one's self and one's mental health. People are encouraged to put themselves first and do something that makes them feel good.

Arthur Murray Crows Nest is open for lessons from Monday to Friday (2pm-10pm) and on Saturdays (10am-2pm). They welcome singles and couples, beginner dancers and people who have been dancing for years. To find out more information, please visit their website: https://www.arthurmurraycrowsnest.com.au/ or contact them on (02) 9439 2061.


Tirtyl Reach Their Goal of Collecting 500,000 Plastic Bottles from the Ocean

Queensland, October 15, 2021. Tirtyl is an Australian company who revolutionised the hand soap industry in 2020. The company is on a mission to make conscious consumption mainstream with their products and profits that “unwaste”. Their zero-waste hand soap tablets have exploded into the Australian and American markets and their products continue to have a positive impact on the planet, with every tablet sold resulting in up to 3 plastic bottles of equivalent plastic waste being collected.

Although Tirtyl are already encouraging their customers to use less plastic by selling glass dispensers and hyper-concentrated soap tablets wrapped in 100% home compostable packaging, the two founders May Bandi and Lachlan Hill are all too aware that the earth is suffering from excessive plastic waste. This is particularly true for our oceans, where 8 million tonnes of ocean plastic is dumped every year. This has encouraged the unlikely duo to do as much as they can to join the fight and be part of the solution.


In the beginning of 2021, they set a goal to collect 500,000 bottles of ocean-bound plastic, partnering with Plastic Bank, the world’s largest plastic clean-up organisation. Through the incredible support from over 25,000 early customers, they managed to reach their goal three months ahead of schedule. Taking advantage of a rapid growth trajectory and the upcoming peak season of Christmas, they have now set a more audacious goal to collect over 1,000,000 bottles by the end of the year. This incredible goal marks their first year of sales since launching the product in January 2021. The plastic that is collected is processed and up-cycled into the private sector as new consumer goods, with contributions being paid to locals as wages to collect and harvest the ocean-bound plastic.

When Tirtyl was first established, it was with a clear vision in mind: to prove that businesses can do the right thing and also be successful. Since day 1 the team introduced a program called the ‘Tirtyl Tip’, a give-back initiative where 2% of sales is passed on to causes that both the company and customers are passionate about. The program will expand beyond ocean-plastic removal in 2022 with new initiatives ranging from marine-life conservation to clean-water infrastructure and plastic policy reforms.

For every hand soap tablet and glass dispenser sold, Tirtyl’s customers are helping to keep the environment clean, their hands clean whilst making a positive difference. To find out more about Tirtyl and their products, please head to their website: https://tirtyl.com.au/

Tirtyl can be contacted here:

May Bandi - Co Founder

1800 841 663



Digital Marketing Agency Offers SEO Packages Focusing on Four Areas

E-Web Marketing, a Sydney SEO agency, that offers search engine optimization (SEO) packages for various kinds of businesses, wants to emphasize that their SEO efforts are focused on four different areas. These areas are technical SEO, website content targeting, content marketing, and outreach. This means that they have digital experts specialising in each particular area. As the SEO campaign moves forward, certain skill sets become more relevant depending on the current needs of the client. Basically, each campaign will go through each of these four areas, although not necessarily in a sequential manner.

Technical on-page SEO is mainly concerned with ensuring that the client’s website is efficiently crawled, and then indexed and ranked by the search engines. This is a vital component of the SEO process because all of the other SEO efforts will just be wasted if the technical component of the website is not addressed. Technical SEO includes rich snippets, accelerated mobile page (AMP), HTTPS optimisation, link reclamation, redirections, crawl space / cache shaping, canonicalization, sitemap optimisation, meta robots optimisation, and robots.txt optimisation.

elements of digital strategy graphic

With regards to website content targeting, E-Web Marketing CEO Sam Shetty explains, “This is also known as ‘site architecture’, ‘information architecture’, or ‘intent based targeting.’ This particular SEO phase is the process of deeply understanding the keywords that users in your target audience use to search for products, services and information relevant to your niche, then mapping and grouping these keywords by intent, and then mapping that into a site architecture which caters for the search intent of your audience.” This is actually a complicated and an ongoing process that also includes some input from the client to better understand their product space and create new and/or consolidated pages on the site as needed. This is why they always provide a free SEO audit before they start in order to really understand the client and their specific requirements.

The third area of focus is content marketing, which is quite well-known when it comes to digital marketing or online marketing. Website content is what site visitors are looking for. Thus, it is important to create free content that the target audience will find helpful. This content can be informative, inspiring, or entertaining, and its goal is to increase brand awareness and direct site users through the marketing funnel towards conversion. For this phase, E-Web Marketing will effectively integrate their team members with that of the client, ensuring that any gaps found are filled with good content for the targeted audience. All of these content marketing efforts are geared towards improving the bottom line.

The outreach phase has to do with inbound linking. This is a vital part of Google’s organic algorithm and it is also an area where many SEO companies perform low quality or unethical work that is frowned upon by the search engines. E-Web Marketing ensures that they will take a white-hat approach, which means their outreach methods are in compliance with Google’s Webmaster Guidelines. This significantly reduces the chances of the website ever getting penalised by Google. Meanwhile, E-Web Marketing has developed outreach programs that speed up the results from the other SEO areas. For instance, these programs aim to expose the client’s brand to get more attention online by reaching out to influential bloggers, news agencies, thought-leaders via press-releases and other methods. It is important to note that their outreach programs are “over the table,” which means they will reveal any links of placements that have been obtained.


Founded in 1988, E-Web Marketing has evolved into an award-winning company that has provided help to 3,000 global and national organisations to significantly boost their website traffic, conversions, and brand awareness. Their mission is to help businesses increase their digital presence through the use of targeted strategies that allow them to save money.

Those who are interested in the SEO services and other digital marketing services offered by E-Web Marketing can contact them through the telephone or via email. People can also request for a free and no-obligation SEO audit, as can be seen at ewebmarketing.com.au/seo

Study Finds Synthetic Chemicals in Skincare Linked to Early Death, Australian Company Offers Natural Alternatives

A new study has found that phthalates, a common synthetic chemical found in items such as makeup, perfume, shampoo, and food storage containers, have been linked to between 91,000 to 107,000 premature deaths per year among people, ages 55 to 64, in the United States.

“This study adds to the growing database on the impact of plastics on the human body and bolsters public health and business cases for reducing or eliminating the use of plastics,” lead author Dr. Leonardo Trasande, a professor of pediatrics, environmental medicine and population health at NYU Langone Health in New York City said.

Natural perfume available at coastsydneybotanicals.com

The study points to a decades-old belief that these chemicals can interfere with hormone production, and circulate to influence processes throughout the body. The National Institute of Environmental Health Sciences notes that phthalates have been “linked with developmental, reproductive, brain, immune, and other problems.”

Phthalates are considered “everywhere chemicals” since they exist in practically everything. They can be found in the plastic of children’s toys because they allow for these items to become harder to break, as well as soap and shampoos because they make a fragrance last longer. Exposure to these chemicals occur when they are breathed in, or when someone consumes something that has been in contact with the plastic.

Eileen Conneely, senior director of chemical products and technology for the American Chemistry Council, argues that all phthalates were grouped together in the study, which doesn’t take lower toxicity phthalates, like DINP and DIDP, into account.

“Studies such as these fail to consider all phthalates individually and consistently ignore or downplay the existence of science-based, authoritative conclusions regarding the safety of high molecular weight phthalates,” Conneely added.

In order to reduce exposure to phthalates, people are advised to use unscented products, drink or eat from glass, stainless steel, ceramic or wood items, and avoid all plastics labeled as No. 3, No. 6 and No. 7.

Wei, founder of Coast Sydney Botanicals, a luxury vegan skincare company, recommends only using natural products on the skin.

“Products like our natural perfume are 100 percent made from plants and contain no Phthalates. They are powerful and effective because they are nutrient dense and they don’t contain any artificial fragrance, toxins or parabens,” Wei says.

For those interested in Coast Sydney Botanicals range of natural skincare and fragrance products can buy them online at www.coastsydneybotanicals.com

Queensland Reaches 70% First Dose Vaccination Rate

Queensland, Australia: Queensland has reached the 70% first dose vaccination rate as the Palaszczuk government has dropped a hint regarding the Queensland borders will be opened by Christmas.

Health Minister Yvette D’Ath said residents had five to six weeks before restrictions ease and Covid-19 is able to spread through the community.

“If someone wants a target, the target is getting yourself protected in the next five to six weeks,” she told reporters on Monday. “That is your mission — get yourself protected and that helps our whole community and allows us to open up. This virus will go into every single community once Queensland opens up, once Australia opens up.”

Ms D’Ath and chief health officer Jeannette Young have spent the last week travelling into the regions to focus vaccination efforts on areas where the jab rate is languishing.

A spokesperson for QLD Border Update advocates for opening the borders sooner, saying, "Our local businesses, particularly tourism, will completely decimated these lockdowns, but more specifically as a result of the closure of our borders. QLD relies heavily on tourism, both domestically and internationally, employing 42,000 and bringing in over $4.5 billion annually. We now have over 1000 signatures on the petition to open the Queensland borders and its growing rapidly."

The Health Minister said Queensland had been a victim of its own success, where the lack of Covid threats had created a lack of urgency.

“The regions just haven’t seen any outbreaks so there’s a fair bit of complacency and a view people can wait,” Ms D’Ath said. “The task here is everyone taking on the responsibility for themselves — the quicker you get vaccinated, the quicker you have protection. The question is who is going to get this virus? It’s going to be those people who are not vaccinated.”

The revelation from the Health Minister was a departure from previous comments from the Queensland government, who have frustrated many by reserving the right to keep borders closed even when vaccination rates reach 80 per cent.

At a separate press conference on Monday morning, Premier Annastacia Palaszczuk leaned on her government’s position which she has often repeated over the last few months — borders will open only when eligible residents have been offered the opportunity to be vaccinated.

“The sooner people get vaccinated, the better that life will be,” she said.

The concern for many is the definition of “eligible”, however, given the Premier has flagged concerns about the threat of the virus to those aged 11 and under.

Deputy Premier Steven Miles reiterated this fear on Friday after it was revealed the United States had moved a step closer to vaccinating the younger age groups.

“Once we reach those vaccination thresholds of people over 16, that still leaves a significant proportion of the population unvaccinated,” he told reporters. “And so I think as soon as it is safe and possible, and there is sufficient supply, the federal government really should pursue vaccinating younger people.”

On Monday afternoon, Ms Palaszczuk revealed Queensland had reached 70 per cent of those aged over 16 with their first dose.

“This is a big step towards our goal of 80 per cent double doses for Queenslanders,” she said.

The state recorded zero new local infections on Monday.

Wahroonga Home Sells Auction for $6.5m for Top North Shore Sale of the Week

A Wahroonga home has sold before auction for $6.5m, making it top reported result to realestate.com.au across the upper north shore last week. The house was sold by neurosurgeon and former Australian Medical Association (AMA) president, Professor Brian Owler.

The home at 76 Braeside St, was due to go to auction last weekend with Tim Fraser, of Di Jones Wahroonga, and Lynette Malcolm, of Chadwick Real Estate Upper North Shore.

Image of the home at 76 Braeside St, Wahroonga

Mr Fraser says there was strong interest from families looking to upsize into the grand full brick Chateau-built home set in 1777sqm in Wahroonga’s Golden Triangle.

“It’s a stunning home,” says Mr Fraser.

The upper north shore’s strong run of sales continued last week despite the shortage of stock.

The top five auction results were all for prices in excess of $4m.

“It’s certainly showing the underlying demand for good quality properties in a quality location. Buyers are really in tune to make a play early or fear missing out,” Mr Fraser says.

A spokesperson for Wahroonga Dental said, "This home is just 6 minutes from our practice. We hope to see the new homeowners at our dental practice soon."

The most recent Wahroonga real estate sales can be seen at realestate.com.au.

Bellriver Homes Offers Free Home Design Consultation at Austral Display Centre

Bellriver Homes, a home design company in NSW, Australia, is happy to announce that they are offering a free home design consultation at their display centre in Austral to help people discover the best design for their dream home. This display centre allows clients to have a vision of what their new home would look like. They offer a flexible approach to home design and styling, allowing clients to customize their home according to their style and preferences. They offer various urban designs with several alternatives for the facade and the external parts of the home, including some amount of flexibility for the floor plan.

Christine Gatwood, a spokesperson for Bellriver Homes, says, “We consider our quality control systems and after sales service to be one of the most important areas of our business. Every customer is allocated their own ‘customer service consultant’ to care for their every need. Once construction begins, you will be assigned your own project supervisor, who will keep you informed throughout the building process. We manage and track every building project through a comprehensive software program. In essence, nothing is left to chance.”

The kitchen of the Bayswater 20 floorplan by Bellriver Homes in Aastral

To get an idea of the kinds of home designs available, people can check out their display home in Austral. Their most popular single storey home on display in Austral is the Bayswater 20, which has a total under-roof area of 187.92 square metres, a total home width of 10.91 metres, and a total home length of 18.71 metres. It has four bedrooms, two bathrooms, and a double garage. There is also an optional bedroom and WIP. Various kinds of facades are available, such as: Argenta, Bayside, Broadwater, Cambridge Premium, Cullburra, Contemporary, and more. This modern home is packed with several features, such as multiple living spaces, such as media rooms and big, workable kitchens provided with walk in pantries. These living areas are all designed to flow out onto an oversized alfresco area.

Bellriver Homes has simplified the building process to make it more enjoyable for the client. The basic steps are: choosing a particular design; development of the client’s own style; drafting and local council submission; colour selection; and construction.

The first step is for the client it choose a particular plan from their extensive range of more than 120 architect developed urban or country designs. All of these home designs take maximum advantage of northern aspect and can easily be mirror reversed for various block sitings. One of the company’s consultants can help the client choose a design that will be suitable for a specific budget and preferences.

After a particular design has been chosen, the consultant will then work closely with the client on any changes the client would want to make. After a final plan and facade has been chosen by the client, the design consultant will discuss the schedule of finishes with the client to ensure that all of the client’s requirements are met and that the home will be done based on the client’s style and taste. The consultant will then provide the client with a fixed price tender. The client will then sign a purchase agreement after the company has received the fixed price tender.

All of the required documentation will then be produced and then submitted to the appropriate local council. This process will usually take about three to seven weeks. The next step is the product and colour selections. A trained colour consultant will help the client in making the various selections, including external finishes, paint colours, brick choice, kitchen selections, floor coverings, and tiles. And finally, they can proceed with the construction process.

Founded in 1993, Bellriver Homes has been focused on designing and building homes throughout New South Wales for more than 27 years, across Sydney, Central Coast, Hunter, the Illawarra, and the Central West of NSW. They have developed a reputation of integrity and providing quality service as every Bellriver home is subjected to an independent certified property inspection at significant milestones in the construction process to ensure a high quality home for the client. They have more than 150 designs available through their Home and Land packages, or a home build on the client’s own land.

Those interested in the free home design consultation can check out the Bellriver Homes Austral Display Centre website, or contact them on the phone or through email. They are open from 10:00 am to 5:00 pm, from Monday to Friday.

Ascot Vale Accountant EW Partners Celebrates 40 Years of Service

EW Partners - Accountants and Tax Advisors is proud to announce that they are celebrating their 40 years of providing accounting and tax services to Ascot Vale and neighbouring areas. They would like to stress that they remain committed to offering customised advice and services to their clients, with a special focus on small and medium size businesses. The firm has grown and advanced through the commitment of their team of innovative and hard working accountants who have a vision of ensuring client satisfaction, through expert advice and modern technology.

Edward Wang, a Partner at the accounting firm, says, “We enable you to make an informed decision about your financial and business affairs. Our team of experienced and dedicated staff are committed to providing timely, accurate and thorough advice. We service clients from a range of different industries, so we understand the importance of providing tailored advice to meet the specific and unique circumstances of each client. If you are looking for experienced and reliable accounting professionals in Ascot Vale, make an appointment with one of our friendly accountants today. We will look after all your financial and business needs.”

Edward Wang, Partner at EW Partners accountants and tax advisors

They offer accounting services, taxation advice, guidance on superannuation and self-managed superannuation funds (SMSF), business advice and ASIC compliance services. They offer accounting services for various business entities, including sole traders, trusts, companies, SMSFs, and partnerships. Their accounting services include: advice on the structuring and restructuring of various entities; preparation of cashflow and budgeting reports; advice on commercial software packaging; preparation of annual financial reports; advice on day to day bookkeeping issues; and preparation of special periodic financial reports.

With their taxation services, they help clients on all taxation matters and liaise with the Australian Taxation Office (ATO). They will help in identifying and managing tax issues before they become a burden or a problem for the business. They fully understand a business’ tax obligations and will make sure that their clients will comply with the ATO requirement by the required date.

As an AFSL representative, they will offer a range of services and advice on personal and SMSFs. For this, they offer a number of services, such as: the establishment of an SMSF; record keeping; preparation of annual financial reports and income tax returns; SMSF administration; preparation and updates of minutes of meetings and trust deeds of companies and trusts; calculation of annual minimum and maximum pension entitlements; completion of annual audits; preparation of actuarial certificates; preparation of Business Activity Statements and Instalment Activity Statements; and winding up. They want to point out that an SMSF offers various advantages, including: investment flexibility; ability to borrow to invest; tax effective planning; investment control; asset protection; administration cost minimisation; and the ability to pass on wealth to children.

With regards to business advice, their goal is to help clients in managing their business and give advice that help them make better business decisions. Their business services include: advice on business structures for the most effective tax solutions; assistance for businesses with ATO benchmarks; business succession planning and advice; cashflow and budgeting; startup advice; review of business operations; and implementation and setup of accounting system packages.

As a registered Australian Securities & Investments Commission (ASIC) agent, they can help clients in maintaining compliance with ASIC requirements. ASIC compliance services include: business name registration; offer of registered office facilities; maintenance of the corporate register; preparation of documents for companies incorporation; preparation of minutes and company resolutions; preparation and lodgement of the required documents with ASIC; and assistance with annual ASIC review.

Founded in 1982 as J. Palmisano Accountants and Advisors and later renamed as EW Partners, they have more than 40 years of experience in providing accounting and tax services. EW Partners provides services to all of Moonee Valley and Melbourne. They are able to offer the best and most cost competitive tax, accounting and business services through their team of specialised and experience advisers and their highly intelligent accounting and tax experts.


Those who are interested in learning more about the services provided by EW Partners can check out their website or contact them on the phone or through email. They are open from 9:00 am to 5:00 pm, from Monday to Friday.

Ascot Vale Library Displays Art Exhibition by Anne Lawson

Ascot Vale, Melbourne, Australia: Ascot Vale Library is showcasing an art exhibition titled "The Worlds Between" by Anne Lawson until Wednesday December 8 2021. Anne is a local artist who creates works on paper that show the delicacy of the natural world.

The Worlds Between is a vibrant exhibition of mixed-media collages exploring the complex environments of wetlands, mangroves and rockpools—worlds which exist between land and water.

Artwork by Anne Lawson

Anne Lawson is a self-taught artist and Ascot Vale resident. She creates bold works on paper, which seek to celebrate the intricacies of the natural world. Her practice has shifted from botanical art illustration to abstract mixed-media collages, allowing her to be adventurous with ideas and materials. The Worlds Between is Anne’s third solo exhibition. Her work is held in private collections around the world.

From her website, Anne describes her work as "original minimalist art inspired by the natural world ~ feathers, shells, leaves. Each one is a little jewel ready to put into that special place for you to enjoy each day. I am delighted to be able to offer you my unique artwork, knowing that each drawing and painting brings a small piece of tranquility."

A spokesperson for local Ascot Vale accountant EW Partners said, "It's great to see local artists being supported by the community. Anne Lawson's work is held in private collections around the world, so it's great to see it being showcased locally."

The exhibition is at Ascot Vale Library, 165 Union Rd, Ascot Vale VIC 3032. It is running from July 14 2021 until December 8 2021.

Four Ascot Vale tenancies go for $19.15M

Pace Development Group has sold four four strata tenancies at its Pace of Ascot Vale project, including a Metro Woolworths, to a local investor for $19.15M (AUD).

The four retail tenancies, comprising specialty stores and the supermarket, are located within the ground floor below the 76-apartment residential complex at 327-357 Mt Alexander Road.

Pace of Ascot Vale facade

The successful purchaser is a local investor, who has secured the Ascot Vale property on an initial yield of 4.63%.

Stonebridge Director Kevin Tong said the extraordinary result was evidence of the market’s increasingly strong appetite for suburban retail opportunities.

“What was clear throughout the sales process was the sentiment for this type of investment continues to grow, particularly due to the strong supermarket covenant in addition to the pandemic-proof nature of a Woolworths supermarket,” said Kevin Tong, Director at Stonebridge, the company that managed the Expressions of Interest process.

“This is the second supermarket our team have transacted to this investor, who only entered the retail investment market in 2017. A strong driver for buyers’ interest was the current low interest rate environment in addition to the opportunity to capitalise on the 5.5% stamp duty before the rise to 6.5% on 1st July 2021,” he said.

An accountant speaking on behalf of Accountant Moonee Valley said, "This suggests that investors appetites for pandemic-proof assets is increasing."

James Simpson, Commercial Director at Pace Development Group, said the sale was the realisation of Pace’s strategy to offer the entire ground floor for sale given the existing retail offering, comprising hospitality, beauty, fitness and supermarket uses provided a diversified yet complementary portfolio to an astute investor.


“The incredible result that Pace achieved on this deal at Pace of Ascot of Vale paves the way for further acquisitions to be added to our pipeline and brings forward plans at other key projects across Melbourne. We are about to commence construction at 6 Cubitt Street, Cremorne in September and have just received a permit for our Hawthorn East office project, which we are looking to bring to market at the end of this year,” said Simpson.

Coast Sydney Botanicals Explains Why Australian Natural Perfume Oil is Preferred over Synthetic Fragrance Products

The Coast Sydney Botanicals perfume company wants to stress why it is important to choose natural perfume oil in Australia over synthetic fragrances. That is because synthetic fragrance products usually contain ingredients that may be harmful to a person’s health. Perfume companies may include any ingredients that they want to put in the product under the label of “fragrance” but there are two ingredients that are often found in cosmetics, sunscreen, and skincare that are particularly troublesome.

Methylparaben and alkylphenol have been shown in various studies to act as irritants that can trigger allergies, dermatitis, and respiratory problems. They can also act as endocrine disruptors that prevent hormones from doing what they are supposed to do. Other typical symptoms that have been connected to synthetic fragrance include headaches, sores eyes, migraines, irritated noses and throats, nausea and dizziness. Phthalates are also a group of chemicals that are included in scented products to make sure that the fragrance will last longer on the skin. However, phthalates have been found to be linked to asthma, breast cancer, obesity, attention-deficit hyperactivity disorder, and type II diabetes.

100% natural perfume

On the other hand, Coast Sydney Botanicals offers a range of natural handcrafted perfumes made by blending certain essential oils that deliver the desired scents without using any synthetic ingredients. Some of the natural essential oils they use are: Frankincense, Rose Damask, Bergamot, Champaka (White Magnolia), Jasmine, and Ylang Ylang.

Their three main perfume oils are: JOY Natural Perfume Oil, LOVE Natural Perfume Oil, and LOVE Natural Perfume Oil. JOY Natural Perfume Oil gets its natural scent from Gardenia with fruity notes of Cassis blackcurrant. It is then perfectly blended with lime for a citrus scene on a base of sandalwood, orris root, and vanilla. Its style is exotic, floral and playful. The top notes for this perfume are orange sweet and lime; the mid notes are gardenia, neroli, and cassis; and the base notes are sandalwood, vanilla, and orris root. It is made with fractionated coconut oil and organic jojoba oil with precious absolute oils and pure essential oils.

LOVE Natural Perfume Oil is naturally scented by Jasmine Sambac absolute, which has one of the most beautiful floral aroma available in the whole world. It is perfectly blended with geranium, clove and earthy vetiver on a base of sandalwood, cedarwood, vanilla, and ambrette. Its style is luxurious, romantic and sensual. Its top notes are geranium, orange sweet and jasmine. Its mid notes are vetiver, clove and patchouli. Base notes are vanilla, cedarwood, sandalwood, and ambrette. It is made with organic jojoba oil, pure essential oils, fractionated coconut oil, and precious absolute oils.

HOPE Natural Perfume Oil is naturally scented by jasmine, linden blossom and sambac with floral notes of pink grapefruit, lime and coconut, perfectly blended on a base of benzoin, orris root, and clove. Its style is exotic, fruity and charming. Its top notes are pink grapefruit, lime and coconut. Its mid notes are jasmine, linden blossom, and tuberose. Its base notes are clove, orris root, patchouli, and benzoin. It is made with fractionated coconut oil, precious absolute oils, pure essential oils, and organic jojoba oil.

Meanwhile, those who have tried the natural perfume products from Coast Sydney Botanicals have provided highly positive reviews. For instance, Robyn gave the Tangerine Love Face Cleasing Oil five stars and said, “This is the favourite part of my skincare routine, because it smells beautiful. It feels nice on my skin. Very effective for removing sunscreen and make-up. I leave it on my face while showering, especially to protect my skin from the drying effect of shampoo. I tried the travel size then bought this soon after. Thank you for the cute little samples also.”

Founded in 2016, Coast Sydney Botanicals is committed to using pure oils and pure botanicals. Various factors make their products stand out among the crowd. First of all, their products are 100 percent made from plants. Second, they are powerful and effective because they are nutrient dense. Third, they don’t contain any artificial fragrance nor any toxins. Fourth, they don’t contain parabens. And lastly, their products are cruelty-free because they don’t use animal testing.

Those who are interested in learning more about how to avoid synthetic fragrances by choosing natural products from Coast Sydney Botanicals can check out their website.