Friday, 15 September 2017

The Marketing Mystery that is Gen Z

I'm helping a friend with a new project that requires marketing to Gen Z. For those of you that don't know, Gen Z is:
Generation Z is the demographic cohort after the Millennials. There are no precise dates for when Generation Z starts or ends; demographers and researchers typically use mid-1990s to the mid-2000s - Wikipedia
I came across this tweet online, which helped me out a little.
My previous role had me running all different kinds of marketing campaigns, but I feel my skills are a little out of date. Gen Z are on platforms like Snapchat, and I have absolutely no idea how it works! I downloaded the app to my phone and literally couldn't figure out how to even share an image.

Maybe its time for me to upgrade my skills, eh?

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